Graphic Design Facility - the freelance work of Dan Cadell

Citrus Telecom initially required a visual overhaul of their current website that would best reflect the type of business-to-business solutions they develop & deliver. After a comprehensive SWOT analysis was completed, it was apparent that Citrus needed a root to branch restructuring of the overall business communication across all channels - online and printed media. The solution addressed the challenges and helped compartmentalise the complex technological nature of Telecom Service Provision. This included the development of a comprehensive visual & semantic framework that simplifies the communication of the business into key segments - whilst avoiding the visual & paraphrase clichés commonly used throughout the sector. Sixteen marketing orientated strap lines & associated concept based visuals were developed & employed across the board, culminating in the top level communication - "Taking the work out of networks".

The package of solutions delivered to Citrus was a turnkey, Project Managed global restructuring of business communications, a structured development of semantic communication, a complete redesign and build of the website, a tailored & art directed contemporary architectural photo shoot to graphically emphasis the corporate focused, converging and simplified nature of the technology and solutions being delivered, design of all printed media and finally, extensive Search Engine Optimisation programme.

Conclusion: Citrus now have a very clear and original communication structure, which clearly defines their unique proposition professionally within a highly competitive marketplace.